"Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, and charm and gaiety to life and to everything. " Plato
This year, everyone thought 2023 would be completely back to normal. Everything would be fine and it would be like 2020 never happened. Well, that’s not the case. Between inflation, skyrocketing prices, and gas, people can’t tour. There are a lot of many factors, but the main one is money.
There’s been a lot of talk in the industry that people are taking it really slow this year. Are they working on music, are they taking time off, or are there just stepping back and waiting to see what’s going on in the world. I can’t go into too many logistics but basically, it’s very expensive to tour for just a couple of days.
You have to rent the equipment, rent tour buses, get gas, get groceries, pay for the trucks, get hotel rooms, and possibly flights, did I mention you have to pay the crew? The crew includes as far and wide as TM, PM, PA, lighting, video, rigging, audio, truck drivers, and bus drivers. Then on top of it, as an artist, you have to pay your agent, your manager, your record label, and your publicist… you see where I’m getting at with this.
With the cost of everything going up, it doesn’t make sense to tour. Especially for the smaller/ just getting started artists. Let’s say you are an artist and you are going to about 500/2000 person venue(s). Right, so depending on your contract, you are either getting a set rate or you are getting a portion of the ticket sales. Now depending on the venue, these ticket sales can be anywhere from 5 dollars to 75 dollars. And that’s not including taxes and fees. Chances are, the ticket sales, or your rate, are not going to cover the amount to pay everyone, pay the expenses, and then pay yourself just to go out for the weekend.
So what’s next? As an industry, we need to think about new and inventive ways to make money. Will Las Vegas residency become a thing? Where an artist just stays in one city for a certain amount of time? Will venues have to start paying more for the acts to come to their city? It’s a real toss-up with what will happen next, but we just have to keep trucking and see what happens.
This is a great article about the harsh realities of our industry. I hope you take a read!
To say I wasn’t nervous about going over to Europe, would be a big lie. I’ve been working in events for about 11 years now. It’s always growing and changing, so you have to keep up with the times. Since I haven’t been to Europe on tour, I didn’t know what to expect. I was worried that accents would get in the way, culture/work habits would be a problem, or even just being American working over in Europe would get in the way. I’m extremely hypersensitive to what is going on in the world and how the world views the states. It’s not an appearance thing or vanity for that matter, I just don’t want people to take me as a joke. I’m here to work, I’m open-minded and I want to adapt to the situation I’m in as best as I can.
There are always problems in the events world, and our job is always to have a solution to those problems. Of course, the first thing that happens when we get over there, KLM lost 14 bags including my own. 14, that’s a pretty big number, and I knew we weren’t alone in that! Of course, there was/is a shortage of workers, and I’m sure there was a strike going on, but what I tell everyone, if you can’t handle the workload, just don’t take it on, and that includes airlines. So it wasn’t a good start but the very next day, our luggage finally made it to the UK.
We are very lucky and found an awesome work crew to travel with us, SoundForce Crew, if you ever need extra hands on your tour, these are your guys. Urban was the leader and a true leader at that. It’s great working with people that have the same type of work ethic as you do. The last thing he said to me was, “you are truly good at your job.” What he doesn’t know is I feel the same exact way, and I think he’s amazing at his job. Hiring those guys if you can while you are working in Europe. They made our first day go by very smoothly and let me handle other things like finding luggage.
Glasgow was the first start to the tour, and man what a day it was. From trying to understand accents to try to get everyone’s luggage, it was a very interesting start. I learned very early on, Europeans are a little bit more relaxed (I should have known that from my travels over there before), maybe it’s just the midwestern in me that’s always “Go Go GO” but it made me take a step back with my runners, and think “OK this is how they work over here.” It’s not a bad thing, just a different pace of work.
The biggest issue I had in Glasgow was the accents. Man, did I have a hard time understanding all the venue workers. Literally, my biggest fear on my first day on tour was not being able to communicate with them. They speak English for crying out loud, and I still had to ask them to repeat themselves 100x over. However, they all made me laugh so hard, that I cried. I needed that on my first day on the road in Europe. I even made a dog friend over there! I can’t wait to go back… but this time with my luggage.
With all the hiccups and such we made it through the day. However, we had to take a ferry overnight. I stupidly slept through the ferry which you are not supposed to do, but needless to say, the rest of my guys got up and they were very tired going over to Ireland.
Dublin is everything you imagined and dreamed of. It’s the place of music, art, and culture. It was fantastic and I can’t wait to go back. We had great burgers for after-show food and gathered lots of great information about Dublin and the history behind it. And of course, people were thrilled to see the boss man on stage. I couldn’t have asked for a better second show in Europe.
The thing that stuck out the most to me in Dublin, was the number of tourists. Where I’m from in Milwaukee, we have a huge Irish community, a lot of people migrated over to that area from Ireland. When I was able to sneak away, my runner was great and answered all my questions. I’m always curious and will always take the opportunity to escape when I can. With all the different things you can do in Dublin, I was able to go to Stephen’s Green. It was packed and full of people. People were everywhere drinking coffee on the grass, sitting in rounds playing music, and just enjoying the little sun that Ireland normally gets. With much history involved in the park, it’s no wonder why it’s one of the main places to go in Dublin.
Stephen’s Green
My runner was great and showed me all the buildings, the bridges, and all the neighborhoods in between. I had to ask him, “people are so proud of the Irish heritage, even in the states. Why is that?” He just said, “We are proud people, with a lot of history, but we are about a culture of who you know as well. That’s why we spread far and wide, we just know people!” Which in the end, totally makes sense, if you know anyone who is Irish in the states, they proudly say, “I’m Irish”.
Overall, I hope to make it back to the UK sooner rather than later.
Means “we will see you later”View from the airplaneShow in GlasgowAll the luggage shoved in the back of the car I make friends with dogs!Entrance to Stephen’s GreenOne of the many statues in the parkShopping District Double Decker Bus in Europe
Well, it is almost the end of 2021, we made it somehow. I know a lot of people went back out on tour. But there are still a lot of venues being extra cautious of covid-19. What the future will hold who knows. We also have other bigger fish to fry including Astroworld.
Without a doubt, I truly felt that the situation could have been handled better at Astroworld. No lives should ever be lost during a concert. Concerts are suppose to be happy and joyous times. It’s one of the main reasons why I do my job after ten years. I’m lost for words for the devastating events.
With that being said, I hope 2022 is better for everyone. For me personally, while I’m very happy work picked back up. I’m still worried about covid-19, shootings, and large gatherings that can suffocate people. It is my responsibility and duty as someone in industry to look after the concert goers.
I will say this. Getting back into the swing of touring again, is another roller coaster in itself. Trying to get the right amount of sleep, on top of remembering to eat and then, of course, remembering if you showered that day or the night before. Did I mention you still have to do your job?!
Do I think I want to do this for the rest of my life? I don’t know. It does take a special person to live on a tour bus a be a 20-year roadie. To give up your weekends completely. To live your life on the road on someone else’s schedule. To eat catering food three times a day and it may or may not be good food.
Woof
Are there perks to the job? Of course! Lots of perks. First off, you are working a show. I’ve spent PLENTY of money going to shows before I started working in the industry. Secondly, you do have time to have fun. Like I created Balloon Girl On Tour. It’s pretty much an inside joke between friends. But if you want to catch a glimpse of my adventures, feel free to follow on Instagram: @balloongirlontour
I just finished my fifth season in the production office at Summerfest. Needless to say, I’ve come a long way since I first started. I put up with less bullsh** and I don’t have time for attitude. Which is great for me because more people respect me more for it.
And that’s all I really out of life. To have people respect me and to be happy.
Simple right… Not.
Currently at the moment, I’m somewhere in Minnesota. I say that because I was in Milwaukee for two weeks, Nashville for less than 24 hours, then up to Indiana and now I think I’m in Prior Lake. Great Lake Festival I think .
Am I exactly where I want to be in my career, no. But I’m getting to where I want to be and I’m working hard for it. It’s one of the best feelings in the world. People seeing and knowing you are working hard, and you are finally getting recognized for it.
I’m not going to lie, I get really excited for this time of year!
It’s not only the warmest time of year (Or getting there). It is also the time of year for baseball pants and outdoor concerts!
I really love what I do, and that’s why I fight for it every day. Which is why, I can proudly say, I’m finally going on tour. Well technically I already started but you get what I’m saying.
I’m working merch for an artist here in Nashville, I’ll be headed to Milwaukee and Des Moines this weekend. As excited as I am for this new opportunity, I’m also very nervous. Because most of my work is working with artists, agents, VIPs, not handling clothing.
Needless to say, I’m digging the gig so far. I like the band, the TM/PM, the bus driver, her manager; So far, everyone is down to earth and chill.
…But it’s the beginning of touring season, let’s see how this goes when November rolls around.